Is My Mission a Vision?
Many new entrepreneurs often mix up the purpose of a mission statement and a vision statement. If you think about it, however, your vision is your dream and your expectations of that dream. Think of your vision as the what you want to do and your mission as how you plan on achieving that vision.
For example, Nike’s vision statement reads, “To bring inspiration and innovation to every athlete, if you have a body, you are an athlete." This vision tells the reader quickly that Nike’s vision is to inspire and be innovative in athletic products.
If we take a look at the mission statement format of Nike, it reads, “To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike." This shows the “how" of their vision—they will be proactive and caring with everyone involved in their company and be a leader in how a corporate company that has many consumers will run and be managed effectively.