Developing Your Vision Statement
If you are starting a new business or have an existing company, a vision statement is key to sharing your goals for the future with your customers, investors and your employees. So, what is a vision statement and how do you develop one for your company?
Through a vision statement, people will get a good idea about the future plans of your business. Whether you want to be the premiere business in a certain field or help your customers fulfill their passion, your vision statement should provide a snapshot about your company.
Consider Creating a Vision Survey
Before you develop your vision statement, consider creating a survey to get input about how your customers, investors and board might see your company in the next five years. Surveymonkey.com provides businesses with free basic online surveys that can be emailed directly to your constituents and the results tabulated within minutes.
Brainstorm about Your Vision
When you are developing your vision, it is best to sit down with your staff and discuss the direction of your business. It might be a good idea to discuss your vision at a company retreat or a location away from the office. The vision brainstorming session should be in a comfortable atmosphere and allow all staff to talk freely about your company. There are certain key questions that you need to ask about your company:
What are some major changes in my field that can possibly alter the direction of my company?
Does my company want to expand into another field as a possible growth opportunity?
How will my vision affect my customers, board, investors, and staff?