Mission Statement Examples
Here are a few company mission statements examples:
The Coca Cola Company
"Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
- To refresh the world...
- To inspire moments of optimism and happiness...
- To create value and make a difference."
In this example, the company uses language like "enduring", "refresh", and "inspire" to paint a word picture to capture attention of its stakeholders. Although the Coca Cola Company is internationally known, the verbiage used throughout its mission statement never refers to the products it provides. communicate its purpose in a way that motivates and inspires stakeholders. However,
American Red Cross
"The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies."
Here, the American Red Cross, uses a different format to communicate its purpose with similar results. By describing itself as a "humanitarian organization", it clearly identifies itself as an organization with altruistic goals. Stakeholders interested in working exclusively with charitable organizations immediately recognize American Red Cross as a emergency response organization. Although, American Red Cross is well known for conducting blood drives, leadership never indicates specifically the types of programs and initiatives they oversee except that their purpose is to "prevent, prepare for, and respond to emergencies."
In closing, an effective mission statement should:
- Communicate your organization’s mission in a way that is meaningful and thought-provoking.
- Motivate and inspire stakeholders to include customers, management, and employees.
- Be short enough that it is easily memorized.