21st Century Methods of Lead Generation
Just as technology has changed they way we conduct our lives, it has changed the way businesses find draw leads for a business. New and creative methods of lead generation include:
- Social Networking
- Qualified Lead Purchases
- Book Publishing
Social networking uses Internet social media networks to connect a business with other businesses and customers. The most popular social media sites are Facebook, Twitter, and MySpace. However, other sites are refined for specific business purposes. These sites include LinkedIn and Ryze. The goal of social networking is to help one group find similarly-minded other groups. This may work as a business posts new products, sales or events or can happen when one group of networkers begins giving updates about a new product, service or event they are attending.
To a purist, purchasing leads may seem like cheating. Lead generation companies have banks of telemarketers or thousands of direct-response mailers where they contact consumers to determine if there is there is interest in a particular product. Qualified leads tend to me more expensive than non-qualified leads. Qualified leads come with the assertion that someone gave specific interest and is willing to take a call from a representative. Financial qualification may be determined by questionnaire or by region demographics.
Blogging can be used in conjunction with social networking but is a separate entity. Blogging consists of a website with someone who has something to say. Think of a free-form newspaper columnist who has leeway to say whatever he wants without reprise. Blogging works similarly thus the quality of writing and information is all over the place. Homeopaths blog about latest herbal supplements. Physical trainers provide motivation and workout insights. Whatever your business is, there is a way to blog about it giving you exposure and hopefully designating you as an expert.
Holding seminars is something very common with financial consultants and insurance agents. However, seminars have expanded into writing, graphic design and many other industries where one business seeks to educate the public on a new trend or insight. This method is more expensive than blogging with a more targeted market as leads are generated.
In the age of self-publishing, anyone can have a book. This may explain your business philosophies or pull you from every other competitor in your field and raise your professional clout. Some books are used in conjunction with seminars or websites, but can also be used to generate leads via book signing tours.