Marketing Plan: Reaching Your Target Market
This section should be completed following a market analysis that will determine the three main components of your marketing plan.
• your target market
• your competition and how you plan to compete
• marketing expenses & how you will market your crafts
Sparkle Jewelry Designs are currently sold via our online website, which receives traffic flow from our various social media pages on Facebook, Twitter and LinkedIn.
We plan to market our jewelry via these online spaces, as well as through various blogs that our shoppers read. Our sales will be tracked online via Paypal, which we will use to collect payment, as well as run & print monthly reports of all sales & expenses.
Sparkle Jewelry Designs is located in downtown Toronto, which gives us access to various crafts shows, artisan markets and trade shows where we rent space to sell our wares.
Our clients love fashion but they are not satisfied with mass-produced, cookie-cutter accessories. They seek out our brand for our attention to detail, custom designs, and the personal touch that comes with our handcrafted designs.
Photo: Andres Rodriguez