The Front Page
Write your name and the name of your business, if applicable, in big letters on this page. Maybe you can write some words about your business as well.
Table of Contents
The second page should be the table of contents with page numbers.
What Is Your Business?
Describe your business idea as short and comprehensive as possible. The reader of your business plan should think, “Wow, this idea sounds good, it can work."
You should state here whether you plan to clean only for private households or for companies as well.
Describe your marketing strategy.
With a cleaning business, you will not have planned to do TV spots or something similar because you will not have a great marketing budget. You still need marketing. Your most important marketing factor will probably be word of mouth marketing. Satisfied clients recommend you to their friends, and they recommend you to their friends, and so on. However, you need ideas on how to acquire your first clients. Possible ways can be newspaper ads, fliers, or notes posted at your local supermarket.
Make sure this part of your business plan shows realistic marketing strategies, as much of your success at banks and other institutions will depend on it.
List necessary investments to be made before starting your business and explain why you need these investments in a few sentences. For a cleaning business, realistic investments might be a car that is big enough to transport your cleaning equipment and, of course, your cleaning equipment.
This is one of the most difficult parts. You have to make a realistic forecast of your turnover for the next two or three years. The best outline for this is a list with two columns. Begin with your net turnover and deduct all your business costs. At the end of each year’s forecast, you should have your net profit.
Now let us come to the difficult part: How can you know how much you will earn in the future? You cannot know, but you have to guess if you want to write a business plan.
The best approach begins by making notes on a different sheet of paper. Begin with day zero, the day you start your business. Assume that out of a hundred who see your advertisement approximately one person is interested. Maybe every fourth of those hires you for a trial job. If you assume that one thousand people read your advertisement or flyer in the first week, that makes two or three clients to begin with. Maybe one of the three clients recommends you to a friend or neighbor. If you further assume that maybe every second or third client requests your work regularly after the first trial, you have a point from which you can guess your net income.
Do not forget that your working time is limited!
(Image Credit: sxc.hu, down the drain, by jveran2001