Niche your party planning service. Party planning is such a broad area. Therefore, if you have a plan to market yourself to a certain type of party crowd, you may have a chance to effectively generate a substantial income. When first starting out I would advise that you not try to take on every type of party but find one or two that fit your style and liking.
Market your business on every piece of outgoing correspondence. Many small business owners fail to market themselves effectively in this area because they have a personal email and a business email, which you should have. Adding your company information on a simple letter or event card to a friend or family members will get their attention and make them ask questions.
Hang where partiers hang. No, you do not have to go to the club or every social event out there, but you increase your exposure when you at least attend one to two events per week. You want to have your business cards available and the ability to refer potential clients to your website or blog for parties you have already completed.
Ask for a reference. It never hurts to ask someone for a reference when party planning. You can even request that they refer you to people they know; give them a small incentive for helping you out. When you receive a reference don’t hesitate to include the good ones in your marketing materials. It will boost your credibility as a party planner.
Since party planning is your new-found passion you have to ensure that everyone knows who you are and what you offer. You need to put your business name in the mouths and minds of everyone you come in contact with. Start out with spreading word of mouth and asking for references. Then move up to creating a monthly newsletter or weekly blog on various social networking sites. Try having a giveaway or raffle once a month--with a strict budget amount, since you are the one paying for it. Always make yourself known to social clubs, networking groups, and local organizations so you can become their go-to person for party planning. You are on your way to having a successful party planning business with these innovative marketing solutions. Now go out and party, or plan the party!
Image Credit: FreeDigitalPhotos, Dancing, by Renjith Krishnan