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Phyllis Apple, who will turn 88 in November of 2010 was born in 1922 and didn’t start the now famed
public relations firm The Apple Organization until she was 57 years of age. This Floridian, born in Miami began her business in her home with a phone, typewriter, and stationery. Hitting the streets of Miami, Phyllis gained clients in the retail and fashion industry of Miami turning all of her clients into well-known and respected firms through her one-woman PR efforts.
By 2007, The Apple Organization had revenues of $2.5 million, landing a space on the 5,000 list of fastest-growing private companies in the US. Although Phyllis retired in 2009, along with her massive retail and real estate clients, she also invested her time in philanthropy with a focus on raising funds to battle heart disease. Her daughter Susan now runs the firm.
Who knew this former newspaper reporter and Miami socialite would become such a famous entrepreneur from Florida in her late 50s? As Phyllis told her clients, “branding is everything,” and her public relations efforts made a once one-employee firm into a national PR giant.
These days, along with her philanthropy work, Phyllis travels and at 88, there’s no sign of her stopping soon. After all, she comes from a good bloodline; her mother lived to the ripe age of 101. In an interview with INC Magazine who ran a story on “8 Great Entrepreneurs Over 80,” she was called “The Message Maker.” Phyllis keeps her motto of “people that worry drain themselves,” close to heart and has for sure offered such advice to many of her client’s in her spectacular PR career.
For more inspiring stories, check out the other profiles in Bright Hub's Collection of Interviews and Biographies of Successful Entrepreneurs.