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A Guide to Business Presentation Ideas

written by: Kristina Dems•edited by: Jean Scheid•updated: 4/7/2010

The ability to deliver your ideas to work teams or customers is a very important skill. Business presentations are one of the best ways to entice interest in your product, service or business proposal. Use this business presentation idea guide to help you perform this task successfully.

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    What Is Business Presentation? Business presentations typically involve very careful and thoughtful planning in order to strategically share information. Company managers utilize business presentations to convey the current state of a certain department and business owners use it as a means of gaining needed approval from potential customers. Most business presentation ideas include the use of whiteboards or PowerPoint slides, but that doesn't always have to be the norm. Presentations can be made fun and easy to follow by implementing creative ideas that capture the attention of your audience.

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    Creating the Best Visuals

    The use of Microsoft's PowerPoint program is almost universal in business presentations because it's easy to use and includes a variety of choices for templates and slide transitions. As the presenter, understanding the best way to format data in your PowerPoint slide is essential. Keep on point and only include relevant information, illustrations, outlines and explanations. Leave longer details and explanations of your business presentation for a Q&A session so you don't lose the interest of your group. Don't crowd one slide with too many words, a combination of different fonts, irrelevant pictures, or distracting sound effects. Review some samples of great PowerPoint presentations and learn tips on how to make effective PowerPoint presentations.

    Be creative with your business presentation idea by starting with a 15 to 30-minute that is relevant to the video presentation. This is an excellent way to gain audience attention by offering certain topics you intend to cover in your presentation. After the video, reply to audience questions or comments, show a genuine interest, and engage in interactive communication. It is very important to keep the crowd interested at all times.

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    Getting the Message Across

    Creating a fun and interesting presentation is a must, however, the most important part of a business presentation is the content. A good opening line must capture your audience's attention. Focus on what you want to convey, have a good grasp of the subject you are presenting, and utilize humor where appropriate. Good research is the best way to create an engaging presentation. Keep in mind that your audience has the ability to detect your level of confidence and preparedness by simply listening to what you're saying.

    A good way to prepare is to create a written outline of your presentation and use index cards with bullet points to help you remember all the important areas you want to cover.

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    Your Handouts

    Create and offer handouts that mirror your business presentation idea. This gives your audience a double-bang and is something they can take with them after the session has concluded. Make your handouts unique by using colorful illustrations and provide enough space for attendees to take notes. Think outside of the box to come up with the best business presentation ideas to ensure success every time.

    Image Credits courtesy of