Logos Must Reflect What You Do
When I first opened up my independent body shop, which was formed under the corporate name of SBP Corporation, how in the world did I think potential customers would know what I sold or offered as a service? It could be anything from rice to beans and everything in between with a company name of SBP Corporation!
Having no idea how to convey that SBP was an auto body and paint repair facility, I went for six months with no logo at all. Luckily, at a convenience store in my small town, I noticed a cashier who was always sketching and drawing; and he was quite good at it. I decided to approach him about my logo dilemma and to my surprise he agreed to help.
In two weeks I had the logo you see here from an unknown designer that wasn’t all that expensive. My logo designer had the idea to expand SBP to what it really stands for “Scheid Body and Paint," and use a spray gun to get the message across. I had a sign company create a sign with the new logo, used it on brochures and business cards and gave it to our local paper to use in advertising campaigns. It wasn’t long before people knew exactly what SBP stood for and how I could help them with auto body and paint repairs. I had effectively branded my business.
Your logo is about branding your business and making it instantly recognizable to your current customers and potential customers. My veterinarian has an excellent logo he uses on a magnet that I keep on my refrigerator at all times. When I need my vet, the magnet among all the other magnets on my refrigerator is eye-catching and I have his number right away. My local florist uses our state flower as her logo and everyone in town knows where to find her business. A good logo is essential to get customers to remember who you are and what you sell.