1.1 Executive Summary
Cell phones have truly revolutionized the communications field by redefining communications. Initially, these phones were only suited to those who could pay its price as they were extremely expensive. However, today cell phone carriers have been able to reach out to the common person.
Cell phones today are consumer electronic devices and are being used by millions of people all over the world. BH Cellular Phones, Inc. plans to take advantage of this opportunity. They aim to become an established and leading distributor of cellular phones in India.
BH Cellular Phones would have to recognize trends and integrate them into the operations. Moreover, they would have to respond to technology changes and provide excellent and high-quality services. A bulk of time and resources would be spent on advertising and marketing.
BH Cellular Phones, Inc. was formed as a partnership and succeeded tremendously. Owing to this, the partners decided to expand the company’s operations and create a market for its product range. The company would have to depend on providing excellent customer service, growing customer base, focus on GSM cellular phones, and phone programs.