Small Business Plans for Cell Phones

The article explains how a sample cell phone small business plan can be formulated through the hypothetical case of BH Cellular Phone.

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Cell phones today are consumer electronic devices and are being used by millions of people all over the world. BH Cellular Phones, Inc. plans to take advantage of this opportunity. They aim to become an established and leading distributor of cellular phones in India.

BH Cellular Phones would have to recognize trends and integrate them into the operations. Moreover, they would have to respond to technology changes and provide excellent and high-quality services. A bulk of time and resources would be spent on advertising and marketing.

BH Cellular Phones, Inc. was formed as a partnership and succeeded tremendously. Owing to this, the partners decided to expand the company’s operations and create a market for its product range. The company would have to depend on providing excellent customer service, growing customer base, focus on GSM cellular phones, and phone programs.

BH Cellular Phones aims to offer its customers with the best quality phone products, accessories, and services. The idea is to customise by providing convenient and speedy service. The technological expertise will be continuously updates and staff will have strong vendor relationships to meet customer demands. Lastly, we are a people’s company and thus would host many community events and complete out corporate social responsibilities on a timely basis.

BH Cellular Phones will focus on speciality business users, general business users, and personal users. Each segment would be able to get a different package that would be priced as per their needs. The company would concentrate selling GSM protocol cellular phones, customer service, and support.

• Financial Objectives: Increase revenues.
• Business Objectives: Increase company growth, increase number of retail outlets, become the leading distributor of cell phones and wireless communications.
• Marketing Objectives: Increase marketing efforts, expand the market area, brand recognition, and increase telemarketing efforts.

BH Cellular Phones is owned by its two partners. The owners have invested $50,000 each in the BH Cellular Phones, Inc. They plan to invest another $20,000 each once operations begin in December. The start-up costs would be spent on legal expenses, insurance expenses, rents, equipment, etc.

BH Cellular Phones would offer its customers the following products:

• Cellular Phones from Nokia, Siemens, Motorola, Alcatel, Ericsson, Samsung, and LG Electronics.
• Fixed Wireless Phones.
• Cell Accessories like batteries, cables, covers, cases, adapters, modems, antennas, chargers, faceplates, etc.