Meet With Radio Staff
The choice of the radio station can make or break your broadcasting efforts.
Think about your demographics. If you live in an area where Spanish-radio listening is prevalent, consider a Spanish-music themed station and personality. If demographics demand country music, find a country station.
Next meet with your radio ad representative and explain what you want to achieve. Based on your ideas for the broadcasting day, your ad rep will most likely recommend a radio personality that will be a good fit. For example, if you want to participate in a community fundraiser, ask your ad rep which radio personalities attend and often host these events. This will draw in more people who want to see and meet the radio personality. If you want to promote your unique product, ask the ad rep which personality is good at selling or pitching to the public.
Now you will need to decide on a time of day to hold the remote broadcast. Try to avoid times of day when everyone is at work. You can do an all-day broadcast; however, the group of people who attend will be mostly retirees and stay-at-home moms and dads. Broadcasts can even be held in varied time slots such as rush hour, after work hours, and at lunch times. If you intend on having activities for kids, hold your broadcast during non-school days. In the end, your best day for radio broadcasts will be on the weekends.
Make sure both your ad rep and the radio personality visit your business prior to the remote broadcast to pick an area that is best for set up.