Reach Millions of Potential Customers and Grow Your Business
Corporation For Public Broadcasting (CPB) reports that there are about 700 local public radio stations in the United States. Radio programs are started by independent producers, National Public Radio (NPR), and local organizations. When one factors in the large number of Internet radio stations, it becomes clear how broad the opportunities are for entrepreneurs to advertise on the radio. Radio ads give the small business owner the capability of reaching hundreds, thousands or millions of people to inform them about the products or services they offer.
Having a product or service that benefits consumers can increase an entrepreneur's chances of landing radio interviews. For example, Denise Turney's book, Portia, offers people who are dealing with breast cancer inspiration.The book also includes support group and medical contact information.
To increase book sales, the author should focus on landing feature interviews with radio stations that deal with medical issues. The author could also schedule interviews during Breast Cancer Awareness Month.
Entrepreneurs who own web design companies can increase their chances of landing radio interviews by targeting radio programs that focus on Internet presence or Internet marketing. Not only will the "right" hosts be more receptive to doing the interviews, the program's listeners are looking for the products and services the business owner provides. This makes the listeners more likely to make a purchase.
When contacting radio stations, address emails or snail mail to the station's director or producer. Business owners who know the first and last name of the disc jockey (DJ) they want to interview with at the radio station, should address correspondence to that specific DJ. This sends the message that the entrepreneur has done their homework, studied the particular radio stations format, and is familiar with the station's audience.