Only focused organizations thrive, and a long-term orientation is essential for the organization to maintain focus.
Research suggests that a core set of values that remain the same irrespective of strategies or tactics adopted by the company is of vital importance for the success of any company.
In his 1962 groundbreaking work "Strategy and Structure," Alfred D. Chandler explains that a long-term coordinated strategy is necessary to provide a company with structure, direction, and focus.
James Collins and Jerry Porras, in their 1994 book “Build to Last" explains that all successful companies have a core ideology that nurtures the company and encourage employees to build organizations that lasts. They explain that short-term approaches such as profit goals, cost cutting measures, restructuring, and a business culture where technological changes inhibit long term focus does not enlist the commitment or dedication of employees.
The trade off between short term gains and long term gains notwithstanding—at the end of the day the two remain interrelated. Short-term actions have long-term consequences, and long-term sustainability depends on day-to-day survivability.