Start Planning for the Future
During the recession don't forget to think about the future. Actually, future planning will help you succeed now if you look at it optimistically. Business strategy expert Robert Porter Lynch tells small business owners to grasp customer and consumer ideas and put them in place. Mr. Lynch found that "Japanese companies receive at least 8 good customer ideas and implement 80% of them where US business owners only receive 1 idea per every 12 customers and implement only half of their ideas." This alone should tell you that the customer pre-planning, input, and future planning will work.
Re-analyze how trustworthy you are within your business. Do you deliver or make false promises you can't keep because you can't afford them in this recession? How many customers have you lost by not delivering? Make a plan to change this and do it as soon as you see some cash flow. How trustworthy and reliable you are IS you business so keep that in mind.
Consider that with every problem you discover comes an opportunity. Turn disadvantages into advantages even if they're future fixes. Remaining successful in a recession doesn't always mean cutting costs. It means you need to pay attention to what your customers want, what your competitors are doing, and what you can do different.
For the small business owner to survive a recession they must draw on the tools that helped them open their doors in the first place. Put on your entrepreneurial hat and kick some ideas around. Be creative, don't lose your drive, and think outside the box to help your business be successful in a recession.