Building Relationships while Promoting your Art for Sale
Create a business blog and fill it with art related content. People are interested in your art and how your particular outlook on the world influences your work. It doesn’t have to be 100% process or progress of artwork, but at least the majority should focus on those areas.
So, keep the quality of both your social networking site and personal blog or website consistent with the direction you are trying to take with your art. Be sure your profile, bio and posts reflect your vision. There are many tools for posting photos of your artwork and writing out your thoughts on each piece. Use the tools provided wisely.
Networking with other local artists, galleries, art dealers, and people from the media is a key tool for using social networking sites. You will be “in the loop" regarding shows and art events. Connecting with international arts professionals may very well lead you right back to professionals in your own region – it’s happened to me. Many times while social networking, the six degrees of separation theory manifests itself.
Building relationships with people in your field is an excellent advantage. Group shows are more of a possibility if people know you and your work, in addition to a little of your personality.
Of course you are building a brand and marketing your work, but don’t sacrifice personality. Allow yourself to shine through. Frame yourself in the best possible light, but be authentic. That alone will go a long way to expanding your network.
Put a link from your website to your social networking sites and vice versa, opening the doors for potential customers to walk through.
It is a good idea to join online groups that interest you, but know that what you choose will be judged by your public. Keep the, “I hate clubs…" to a minimum.
Keep the boundaries clear. These sites can suck you in and before you know it, all your studio time is gone. There will be little reason to market if you spend all your time connecting with people and neglect your work. Lots of friends and no art to sell defeats the purpose.