What if You've Never Written a Newsletter?
This may be your first thought, but it is really not difficult if you make it a simple endeavor. A great newsletter idea as a marketing tool is to cut and paste pictures of a featured item or chosen graphics, and the rest is simply typing up the content. Or, you can learn how to make a newsletter in MS Word. Remember to only copy your own work or pictures and graphics you have a legal right to use. If you are selling a product you should have a reseller's right to use approved photographs of the product.
Do not try to make the newsletter lengthy. Keeping the number of ideas presented in your newsletter short will make it easier on you and also hold the attention of your readers.
The whole idea is to feature a particular product or service each time and write about the advantages. You want to tell your readers, and also show them, how the product or service will benefit them as your customers.
You can include a discount coupon, perhaps 10 percent off, which really does not affect your profit. Remember, the goal is increased business. You can include a discount code you create yourself or draw lines around typed material to create the coupon. Try offering a special that is designed to increase your customer's average sales amount.
Add in a cute story, joke or interesting news release that will make your readers look forward to getting your newsletters. You can ask for their comments and contributions so that you can include them in a future issue. Asking your customers for their input is a great idea to include in your newsletters. You may want to ask customers for input as to what products or services they would like you to add to your business. When customers respond to your newsletter you know you are hitting the right target.