Create an Account
To exploit the business opportunities Facebook offers, first create a company profile and a company network. For best results, include the maximum possible company information in the profile, but do not overload with finer details. Give priority to provide a wide range of information such as company products, structure, management teams, facilities, history, unique selling points, and more. Make sure the content is grammatically perfect, has a simple and easy to understand style, entices the reader, and remains grounded in facts instead of hyperbole. Provide the company’s website URL for those interested to access the website and delve into further details.
Next, create a Facebook group or a Facebook page. Google indexes Facebook pages and as such, they appear on search engine listings, and remain accessible even to those who do not have a Facebook account. Add the profile to the page. Facebook pages are fast becoming a powerful visibility tool, and in many cases, scores more hits and remain more popular than the actual company website itself.
Finally, add contacts. Invite friends, relatives, partners, employees, customers, associates, and others who have accounts to add the profile to their network and "like" the page. Do so in a gradual manner, and on a daily basis to reach the permissible upper limit of 5,000 members. Such a wide support base remains indispensable to create an online presence. The friends and usually the friends friends of people who "like" the page get to see the page, improving visibility.