What is an Infopreneur?
Regardless if you consider yourself an entrepreneur,or an infroprener, marketing will be done in much the same way.
There are many options – the product can be presented as an e-book, a newsletter, website, printed text book, webinars, virtual lassroom, power point presentation, audio/video format or as tutorial site.
In a nutshell, to become a successful Infopreneur; create an information product in keeping with market demands, package it suitably and launch it into the market.
An Infopreneur is a person who packages and markets information he has personally created and designed to meet market needs. There are others who earn commissions by marketing information not authored by them. These people cannot be called infopreneurs. They can at best be describes as, Information Traffickers.
There is no denying that an infopreneur has immense job satisfaction as the entire business revolves around sharing one’s expertise. A person who is well-informed but less talented can still become an infopreneur by outsourcing the work to ghost writers and skilled programmers.
Unlike an entrepreneur, small business start up for an infopreneur requires very low capital, incurs minimum risks and enjoy huge profits disproportionate to the initial investment. Of course, the fact remains that to succeed as an Infopreneur, one must be an intellectual with an ability to think out of the box.
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