Again, this is an easy one to loose track of. Your audience is key to your site's success and as such should be included in you business plan. In this section of your website's business plan, you should consider the demographic your articles, services or products are aimed at.
Take into account the location, age, gender and personality of the people who visit your site when creating a business plan. This enables you to keep on track when it comes to content. For example, if your site sells cuddly toys, it may be easy to drift off into selling computer games. However, would this not be spoiling your demographic that you built up over the past few months?
A good demographic outlines precisely in a website’s business plan the people your targeting your content at and keeps the website on track instead of unintentionally trying to take on too much at the one time.
Finally, your website business plan should take into account the competition and how foes could be made into friends. Knowing your enemy is half the battle. Competing head on while promoting your services is a good business model to follow and has been the success of dozens of the top websites we all visit today.
Furthermore, you should also take note of what websites may be future friends. In the big bad world of Web 2.0 many websites who are in the same genre but not in direct competition are teaming up to form networks and linking to each others’ site.
Making regular notes of future allies may well be a saving grace for your site if you hit troubled waters. In certain circumstances, posting the business plan on a corperate website to show investors and the media may be a successful tactic in getting attention.
However, it's important that the key details and plans of your business plan remain just that, your business plan!