Why You Won't Fail
As I said, be young with small bills if you are going to try this. Learn everything you can about the inventory on your lot. Know what separates the base model from the Limited. Know what used cars just came to your lot.
Learn everything your employer gives you to learn. Do not, absolutely do not stop there. Your employer will probably barely train you. Whatever auto brand you work for, they will have certification tests. They'll expect you to know the machines. However, your dealership won't teach you anything about selling cars, most likely.
You'll likely encounter the “Three Cs/Three Sees" method of learning, which are:
- See the cars
- See the customers
- See you later
Amazingly, you probably won't be taught the sales process, from greeting to demo drive to finance office. You'll be expected to be born with that knowledge or learn as you go. It's awkward to be presenting paperwork to a possible buyer and not fully understand. Meanwhile your sales manager, who is too busy to teach you, is mad because you weren't born with the knowledge.
You need to learn all by yourself. Watch videos at the National Independent Automotive Dealers Association site. As much as you'll want to spend your first days reeling in customers and making a sale, you will have to watch and follow. Learn from the successful sellers at your job. Interrogate the finance and sales managers. Don't let them push you into the pool without learning to swim.