5. Being Selfish
Although selfishness isn´t usually associated with writing mistakes, being selfish can cause you to lose your readers. Do you think that people want to read about you and your company? Beep, wrong. Quite the contrary, most of them are interested in their own benefits. So, whenever you address people, show them that you have their best interest in mind.
For example, if you write marketing material, don’t only praise your products and services hoping to make a sale. What you should do instead is engage your customers with content that can help them solve the problems they have in their professional or personal life. When you write with an emphasis on serving others rather than selling, the sales will take care of themselves.
Even when you respond in writing to customer service issues, take a friendly and respectful approach with a sincere desire to resolve people´s problems and address their concerns. Every successful businessperson knows that great customer service creates free word-of-mouth marketing, so encourage it with your writing.
Finally, if you are making a request in an email, make sure to offer some value first. Let your recipient know what´s in it for them if they decide to help you. There is no good communication without selfless communication.