Long Blogs Attract More Comments
I don’t have scientific proof to back that up, but if you think about it, it makes sense.
Long articles give you plenty of room to formulate arguments for or against a particular question, so it’s more like to evoke an emotional response in the reader. So, if you write it well, your readers will be more inclined to comment and put their own viewpoint forward.
Short posts that concentrate on a particular feature (e.g. website copywriting, email content, SEO etc.), are more likely to just provide the reader with the information they need, so they can take it away and use it. As a result they may be less inclined to comment (unless of course they disagree with you).
After all that, the answer to whether you should be writing long or short copy comes down to:
- Who is your audience?
- What do they want to know?
- What do you want to get out of your blogging?
The best course of action is to cover all bases and write a mixture of long and short posts with a few videos and infographics thrown in for good measure – that way you’ll be offering something for everyone.
Adding variety to your blog in this way will keep your audience entertained and help you attract a wide spectrum of readers.
About the Author: Sally Ormond is an independent copywriter and owner of Briar Copywriting Ltd. For tips on copywriting, marketing and social media, you can also read her words of wisdom on Briar Copywriting's Blog.