Taking the Plural Path
The other option is to market your business using ‘we’, ‘our’ and your company name.
This will make you appear bigger than you are, which could satisfy the companies that aren’t comfortable with the thought of working with sole traders.
Although it has a lot of positives:
- It gives the impression of a large team
- It implies you have the capacity to cope with large and demanding projects
- It gives off more of a professional feel
It also has a few downsides:
- Companies that were looking for a personal service could be put off by your corporate image
- The corporate image could suggest there will be a lack of continuity in your work
- Once they start working with you and discover you work alone, they may feel mislead
I wish there were a right or wrong answer to this one, but it comes down to personal preference.
There is a way round this though.
Many sole traders are consultants, writers, marketers, software developers, designers, bookkeepers etc.
All work alone, but all will probably have a ‘virtual’ team around them of like-minded professionals they can call in on larger projects.