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There’s a new end-to-end business model in town that’s changing the way many industries operate.
This innovative system has businesses acting as consumer concierges that crunch data and make informed decisions for customers, quelling the analysis paralysis that so often plagues shoppers in this data-heavy era. Consumers are afforded a much more convenient and efficient shopping experience in which they make “yes" or “no" decisions rather than “this" or “that."
The baseline for this new model was established in the public transportation industry and is rampantly spreading throughout the business world. Services are striving to become magical “go" buttons that already know what consumers want rather than a long deliberation process.
Here are three companies that currently carry the torch:
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Uber pioneered this style and continues to lead the way in end-to-end servicing. The company constantly has its finger on traffic patterns and removes all the guesswork for customers by automatically linking them to the closest drivers who already know the best route to take. Customers generally don’t care who picks them up; they just want the car to arrive quickly.
Uber is essentially a crowd-sharing marketplace that connects people with cars to people who need rides. But by adding data crunching and an intuitive UI to the equation, it takes communal commerce to unprecedented levels of consumer convenience.
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GrubHub has completely revolutionized food delivery by streamlining the process into one centralized location. All users need to do is identify what kind of food they’re craving. GrubHub does the rest of the work by linking users to interactive menus of nearby restaurants that deliver. All it takes is a few clicks to get a hot, delicious meal brought to your door.
Restaurants have been eager to partner with GrubHub because everybody wins when they do. The restaurants see an influx of delivery requests, and customers don’t have to waste time researching menus and calling around to see whether restaurants deliver to their locations.
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Blink has been called the “Uber of opticians.” Currently available in New York City, Blink brings the eye doctor to you.
With just a click, one of Blink’s “visioneers” will come to you day, evening, or weekend. Custom technology — that might look to you like goggles and a smartphone — allows the visioneer to deliver the eye exam to you. After a 20-minute screening, you end up with a new prescription that you can use to buy new glasses anywhere you want.
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While big data can be a big pain point for companies, it can be especially overwhelming for consumers. It’s your duty to do this dirty work for your customers and present the quickest, easiest, and best-informed shopping experience possible.