5. Pursue Change
Perhaps the most detrimental of these problems is a refusal to accept and pursue change. Businesses experiencing risk-aversion in an attempt to protect their cores are ill prepared for inevitable change and won’t seek help in this area of weakness. They often die trying to relive their past successes.
Changing an individual’s mindset can be a challenge. Changing the mindset of an entire corporate culture requires laying a clear foundation before you act. It demands that you face your current circumstances with a clear eye and promote the understanding of the need for change effectively across the organization. I’ve had little success simply telling a stubborn person to stop being stubborn. Helping him see the reasons why he might want to change is hard work but likely to yield better results. Shifting market conditions require innovation to meet changing needs and recognizing those conditions is essential.
As a B2B company, innovation can seem like a daunting task, especially when you see how “easy" it is for B2C companies. But the bottom line is that innovation is hard work regardless of where it’s tackled in the enterprise. The key is recognizing this and not being afraid to forge ahead anyway.
If you can lead those changes rather than resist them, you won’t just survive — you’ll thrive.
About the Author: Andrew (Drew) Marshall is the principal of Primed Associates, an innovation consultancy. He’s a co-host of a weekly innovation-focused Twitter chat, #innochat; the founder, host, and producer of Ignite Princeton; and a contributor to the Innovation Excellence blog.