Dot-to-dots were great, weren’t they?
I used to spend hours with those books creating rather jagged-looking pictures as I shakily joined the dots together.
Marketing your business is a bit like doing a dot-to-dot.
Many companies produce content, some dabble in social media, a few play around with video marketing and one or two even throw in the occasional graphic for good measure.
All of these are great for your exposure, but the real magic happens when you use all of them.
Content marketing (using all types of content) is great, but combining this with social media will widen your reach.
Only by merging the power of great content, social engagement and search visibility will you flourish into an unstoppable force, pushing aside your competitors.
So what should you be doing and how do these three elements work together?