Open All Hours
‘Open All Hours’ sums up the point of having a website – with one, your business is open 24/7/365. At any point, someone somewhere in the world can take a look at what you can for them and, if they like what they see, can get in touch with you.
But they’ll only get in touch with you if:
a) You convince them you have the answer they’re looking for
b) You tell them in plain English
c) You tell them how to get in touch with you
Ah, there should be a d) there – you tell them how you can help them rather than all about your company.
Yes, not only does your website have to sell, it must also be completely focused on what you can do for your customer. They’re really not that interested about whether you’ve been in business for 25 years, or you’re probably the best accounts in the area or that you have a 40ft office, all they want to know is that you understand their problems and can solve them.