Do Your Research
If you are writing a business proposal in response to an RPF (request for proposal), glean as many details as you can from the information provided. If given the opportunity to interview someone from the company accepting your proposal, find out as much as you can about their pain points and problems.
If you don’t have direct contact, research the organization as well as their competitors to obtain an idea of their true needs so you can express that you not only understand them but can also help solve them.
Open by talking about them before going into what you are offering. Mention qualities and history of the organization that you most admire and appreciate. Next, talk about the specific problem the company has that your business is willing and capable to solve.
Meet Their Requirements
Continue the proposal with some relevant background information on your business. If you are responding to an RPF, incorporate their language into your document to display how you will specifically meet their needs. Offer details, such as a price quote, timeline and strategy. The organization not only wants to know what you will do for them, but how and when you will do it.
Wrap It Up
Close by reiterating why the organization should choose to do business with you. Avoid overselling, but demonstrate your passion and recap your abilities to help convince the company that your business will be the one to meet their precise needs.