Interpretations of Yogi Berra Quotes
‘Think! How the hell are you going to think and hit at the same time?’
Is it really possible to plan and act at the same time? In the simplest of words, if you want your business to be successful, the first and the foremost thing is to have a detailed plan in place before you go into action. Planning and action never go simultaneously; the planning phase must precede the execution phase. So, have your business plan in place before you get the ball rolling.
'When you come to a fork in the road, take it.'
Doesn’t that make you ask – which one? If it does, read it again. In business, diversification is the key to growth and to staying in business, and that’s where this quote would find relevance. As and when the business scenario changes, you cannot keep on with the same products and services – you need to think about expanding your reach. If you’ve reached a point, where diversification is the only way to go ahead then you need to diversify and take the forked roads.
‘Nobody goes there anymore; it’s too crowded’
As an entrepreneur, would you foray into a market that’s already saturated? Just to clarify, the ‘nobody’ here is not for the customers in the market; instead, it stands for the businesses. When there are already too many players in the market, it makes no sense entering such a market and getting bombarded with competition right at the start. Reassess the market situation to see if it’s not already crowded, and only if you’re sure there is room for another player should you enter it.
‘Slump? I ain’t in no Slump. I just ain’t hitting.’
Equate it with the market or economic slump and it makes business sense instantly. What it suggests is that it’s never the market or economic conditions that are responsible for a slump in your business; rather the problem is that you’re not making the right move. Think of the recent economic meltdown, not every business suffered, there were many that continued to earn good profits. As an entrepreneur you need to understand that there is no such thing as a bad time or a bad situation, you can turn everything around if you just start making the right move. Change your strategy as and when required and you’ll never complain about another ‘slump’.
‘If you don’t know where you are going, you will wind up somewhere else.’
This one is simple to interpret and relate with business. It just hints at why and how important it is to define your business targets. If you don’t have clearly defined targets, you will never be able to achieve them and what you may end up with may be something you never wanted.
‘Why buy good luggage? You only use it when you travel.’
In the business context, the business capital should not be blocked in things that are to be used sparingly. If some piece of equipment is not essential to any business process and is required less often, it would be financially beneficial not to spend the scarce cash on it. You can get it on lease or you can pick up a used one at a fraction of the price. Before making any purchase decisions for your business, you must ascertain whether it is absolutely critical to make that purchase or are there any other economical alternatives. Of course, this principle should be used only for the non-essential business purchases.
‘The future ain’t what it used to be.’
Definitely if it’s future, it cannot be what it used to be. Entrepreneurs and businesses must understand that future projections cannot be completely based on past trends. The future is uncertain and every business must stay geared up to fight these uncertainties. When looking for ways to fight uncertainties, don’t just look for the tried and tested strategies from the past. Instead, think afresh, because the dynamics of the situation change with time and the same old solutions and strategies may not work forever.
‘Anybody who is popular is bound to be disliked.’
That’s the fact about competition; if your business or its products are popular, there will always be a big bunch of competitors that may dislike your business. As your business climbs up the success ladder, you should always beware of the negative reactions that may come from your competitors.
‘In theory there is no difference between theory and practice. In practice there is.’
When you’re in the planning phase, you rely too much on theories, calculations and estimates, but when it comes to the practical part that is execution, your plans may not stand strong. While most business philosophies may sound like the mantra for entrepreneurial success, in practice, every situation is affected by a different set of variables and that often makes even the most prudent business plan to fall flat. Having a business plan is a must, but as you roll into action and face the real situation, you may need to tweak your plans for practical reasons.
‘You better cut the pizza in four pieces. I’m not hungry enough to eat six.’
This quote by Yogi Berra can be best related to decentralization and departmentalization. Decentralization often brings in some great benefits, but over-decentralization will just make it difficult to manage. The implication is similar for departmentalization. Irrespective of whether you’re splitting your organization or you’re dissecting a business process, it’s important that the number and size of the splits is easily manageable.