Whether your company is small or large, branding is important to make your business a success. Branding allows your customers to recognize your products via a name or logo. Think of the brand name “Nike." When you see Nike’s logo, which is just a logo with no text, you immediately connect that image with the product: Nike sneakers.
When you start your business, invest the time in choosing and making the logo or saying to represent it carefully as it will be with you forever. Make sure it is something that people can identify easily with your products. Once you get your name, logo or saying out in the world, people will start to associate it with your business.
This can lead to bad or good things. Once you start branding, you must have excellent customer service, or your brand will be known as for bad service or products. This is brand reputation, and it must be managed properly.
Set up a brand management policy for your employees to follow. Reputation is based on how you deal with people, what you do when you or your employees make a mistake, how you react to customer comments, and how you interact with customers and the general public. Remember, the general public is anyone who could become a customer.