Running a Business Means Getting People to Know Who You Are
What do you think would happen if you never spent any time marketing your business? Most likely, no one will know who you are unless they see your name in front of their face a few times. While many startups and small business focus on social media and Internet methods of marketing their businesses, to do so would be a grave mistake. Not only (as suprising as this may seem) may some of your potential customers and clients be without social media websites, but sometimes, social media marketing can cost more in your personal resources than it's worth. Thus it's important to make sure that you spend adequate time and resources developing your traditional marketing strategies as well.
Marketing can seem like a daunting task for anyone who's trying to get a startup going. As time goes on, word-of-mouth marketing will do some of your work for you, but when you're starting out, you will find yourself spending more time on your marketing skills. In order to make this process more palatable, it's important to have a clear plan of what you want to do.