Now that some of the pros are addressed let’s take a look at some of the cons.
The cost of updating and maintaining can become costly. While vehicle magnets, stickers and maybe even wraps are an affordable advertising option, you still have to be aware of the cost to upkeep this form of advertising. Damages can happen to the signs such as wear and tear, vandalism and falling off. Stickers can be peeled off or faded by the sun. Body wraps can cost a lot if they are damaged and need to be replaced. But most importantly, the cost of maintaining the maintenance on those vehicles can be costly.
Your company is viewed by whomever is driving your company vehicle. That’s right. Once you put a sign on your vehicle that promotes your business, everything the person driving your vehicle does or does not affects your business. Many companies put the How’s My Driving? tag on vehicles for complaints and sometimes compliments but far too often violations or issues are not addressed but the image of the company may be slightly impacted.
You have to determine if you are effectively marketing your business or just driving around town advertising to everyone who sees your company vehicle. If you are a smaller company with a more concentrated client base or niche then car advertising may not be the best solution for you. However, if your company is a service based company or a company that services a broader range of customers, then you may benefit from having company vehicles with advertising.
Whenever you determine your advertising plan you have to understand the pros and cons. Sometimes the pros outweigh the cons and vice versa but ultimately you have to make the decision to effectively target to your audience and advertise accordingly. You should make a more insightful decision before you dive into the commitment of putting your company name on your company vehicle.