Mary Kay Cosmetic's Richard Rogers
A few weeks before Mary Kay Ash and her second husband opened their new business, he suffered a fatal heart-attack while eating breakfast with her at their dining room table. Not only was Ash heartbroken because of her husband's sudden death, she was aghast at the thought of going through with her business plans and running the company without his help. Her son, Richard Rogers, quickly came to her aid.
Armed with a $5,000 investment and the rights to a beauty creme she bought in 1963 after using it herself for 10 years, Ash, Rogers and nine consultants started Mary Kay Cosmetics. One of Mary Kay's close friends stated that one of the reasons the company was so successful was because of Rogers business acuity. Through sheer hard work and enthusiasm and with Rogers at the helm, the company propelled to overwhelming success. Mary Kay Cosmetics is responsible for creating the most millionaire women out of one company. The successful upstart years allowed the company to invest in researching and creating innovative products.
And, when the company started awarding their eye-catching Pink Cadillacs to consultants who reached a certain sales level, the brand continued becoming one of the most recognizable in the industry. So successful was the Pink Cadillac, the car maker created "Mary Kay Pink," just for the company. The moto–God first, family second, job third were the principles Ash raised Rogers and his siblings on and Rogers continued running the company by those words. Mary Kay Cosmetics is responsible for allowing thousands of women to rake in a good annual salary and still see their kids off to school every morning.