Finger Lickin' Good Success
Does constant rejection wear you down or do you feel like you are just too old and tired to be a success? Is it easier to commiserate with your colleagues than to make that next sales call, marketing presentation or client pitch? Well, maybe you should make a trip to your local KFC for some “finger lickin’ good" food and inspiration.
Harlan David Sanders, aka Colonel Sanders, began his famous cooking career when he was just six. His father died, and he had to cook the family meals. When he was ten, he helped support his family with various jobs, but his love of cooking continued throughout his life.
1929, he started serving what he called “Sunday Dinner, Seven Days a Week"3 to customers at his Corbin, Kentucky service station in the Sanders Café in the rear. In 1967, the construction of a new road put him out of business and out of a job. He made 1,000 sales calls (now that's big time rejection!) before he sold his famous secret recipe. He started franchising his restaurants when he was sixty-five and at 75, sold them for $15 million.
In 1941, Prime Minister Winston Churchill exhorted the Harrow School students to "Never give in. Never give in. Never give in."4 While we don't know whether Colonel Sanders was familiar with Churchill's advice, we do know that in his lifetime, he never gave in and that was his key to success.