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Great Sites for Gathering Independent Customer Feedback

written by: Mary Rajotte•edited by: Ronda Bowen•updated: 7/28/2011

Gathering customer feedback is one of the keystones of good business, but you have to have a system in place that will keep your data organized. Find out how using an independent customer feedback site can take the headache out of gauging the satisfaction of your clients.

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    One of the greatest assets you have as a small business owner is your customers. Gathering their feedback provides a unique opportunity for you to discover their satisfaction levels with your product or service. Find out how sending periodic feedback surveys can demonstrate your dedication to your clients and, in turn, provide you with the information you need to so you can continue to improve and grow your business.

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    mailchimp dashboard MailChimp is a marketing service geared toward both business owners as well as entrepreneurs managing mailing lists for their clients. With a variety of templates, features and add-ons as well as a way to integrate your marketing efforts with social networking sites, MailChimp is a robust service that makes it easy to manage your customer feedback.


    MailChimp offers a variety of plans to suit businesses of every size. With their Forever Free Plan, that has a limit of 12,000 emails/month, to their credit-based system that ranges from $10 to $20, as well as a Pay As You Go plan for infrequent senders, MailChimp has a package that will suit businesses of all sizes.

    Standout Features:

    • Comments: The addition of comments to email newsletters directly opens the line of communication between you and your customers
    • Social Pro: to see more about your clients, how they use social networking so you can send targeted campaigns
    • Social Stats: quick & easy way to see who's liking and tweeting your emails can give you insight into who to target with future updates
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    surveymonkey dashboard SurveyMonkey is a web-based survey solution that allows companies to gather the insight needed to make adjustments and improvements to their business.

    With an easy-to-use interface and the adition of advanced features that are easy to implement, SurveyMonkey is a great option for users looking for a no-frills site to gather customer feedback.


    With less options than some of the other websites, SurveyMonkey does offer four packages to select from.

    Their Basic (free), Select ($19/month), Gold($29/month) & Platinum($69/month) packages range from 10 questions & 100 responses per survey to unlimited questions and responses, additional customization features, and in-depth analysis features with their other three packages, companies looking for a

    Stand-out Features

    • Over 15 question types that are already configured & ready to go, including multiple choice, matrix of choices, rating scales, text boxes and demographics
    • Pre-made survey templates make it fast and easy to get your feedback questionnaire up and running
    • Printable PDF of your survey for in-person studies and meetings


    Users might need a hand when setting up their customer experience surveys. However, many of the pre-made survey templates are for PRO users only.

    For example, in the Customer Feedback category, the Website Feedback and Market Research Templates are both for Pro users, with the only free one being the Net Promoter Score Template.

    While it isn’t a necessity to start with a pre-made template, users who sign up for that reason alone may be disappointed.

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    uservoice UserVoice Feedback is the service dedicated to Collecting, managing and responding to feedback and ideas from your customers. With a fee 30-day trial for all packages, you can give UserVoice Feedback a try before you decide whether or not you want to buy.


    With Free, $15, $45, and $95 packages, pricing is reasonable for small business owners. However, one thing to keep in mind - pricing is per admin, so if there is more than one person in your company or you plan on having multiple people logging in to maintain your campaigns, costs can add up.

    • Utilizes a simple feedback form to gather customer responses.
    • Easy for people to share the ideas they’re passionate about with their friends.
    • Threaded comments allow you to update the status of an idea
    • Daily update emails send you feedback so you don't have to spend time logging into the system

    Standout Features

    • Feedback is prioritized by respondent votes so you can quickly see which issues are most important to your customers
    • Allows you to gather feedback, implement user suggestions and keep them informed when their opinions are integrated into your business.
    • Tangible way to show customers they matter, and that you are not only listening but also taking their suggestions to heart

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    getsatisfaction admin GetSatisfaction is presented as an online community between companies and their customers.

    Similar to UserVoice, GetSatisfaction makes interaction between businesses and their clients a two-way street.

    Using a simple, 4-question base for all discussions, companies can gather the targeted information they need while staying socially interactive.


    • Free 15-day trial for all packages,
    • Free, Start ($19/.mo.), Grow ($49/mo.), Connect ($99/mo0, Integrate ($249/mo.) packages

    Standout Features

    • Outcome-oriented topics (Ask A Question, Share an Idea, Report a Problem, Give Praise)
    • Social web integration creates better relationships with customers, which can translate into increased sales

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    Options for Everyone

    Businesses of all sizes can benefit from gauging the satisfaction of their customers. Today’s independent customer feedback sites offer a variety of options to survey your clients for everyone from independent entrepreneurs to large corporations.

    Whether you need a simple feedback system or require more in-depth analysis of your customers and their opinions, there is an option for you.

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    Images: Screenshots provided by the author