Where to Begin
The most logical first step is to write a business plan that serves as a road map for the future. Defining who will run the company, what products and services will be provided, where it will operate and the goals of the organization are essential for success. Outlining marketing, promotions and company identity, e.g. whether the company will be run as a:
- A limited liability partnership (LLP)
- A limited liability company (LLC)
- An incorporated entity, or
- A corporation with special tax incentives (S Corp)
These are key elements to explore. For assistance in this area, research competitors in the marketplace to learn about their clients and target market. It is imperative to make sure financial aspects of the business plan are discussed with a financial planner or trusted advisor. Start-up costs, supplies and location are just a few details that must not be overlooked.
The start-up phase of the company offers a unique position for specialization. In today’s media and technology driven environment, event management companies have several options as a “marketing partner" for clients. In addition to trade shows, there are corporate events, mobile marketing, kiosks, and celebrations such as seasonal or holiday months in which to specialize. Each of these areas requires different logistical strategies for organization and utilizes different contacts for completion.
To learn more about the events management industry, consider interning or seeking part-time work for a trade show and exhibition management company. If time permits, inquire about volunteer opportunities that offer interactions with company managers and established event planners.