Party Planning as a Business
Due to overwhelming amounts of parties around the world, party planning has become big business and caters to a niche market. By showcasing sweet sixteen birthdays and television shows featuring celebrity planners like David Tutera and Colin Cowie, the world of party and event planning has reached an elevated status in the media, making it a hot business venture for entrepreneurs. The party planner and the client coordinate ideas to create big occasions with many special features, such as:
- Performances: singers, dancers, comedians, acrobats
- Guest hosts: celebrities or other popular personalities
- Surprises: gifts, proposals, reunions, animals
In The Party Planner, celebrity events planner and television personality David Tutera, breaks down the process into four distinctive elements that he believes make a party memorable, they are the scent, look, taste and touch of the event. The scent involves creating smells that ease the senses and tie together with the ambiance of the party. As a business, professional planners utilize different themes to add fun to the event. Whether the theme is seasonal, cultural or original, party planners have to meet with the clients in order to assess those elements to ensure success. Food options for example, must cater to everyone including vegetarians, vegans and those with special allergies.
Depending on the type of party, i.e. anniversary, retirement, wedding, reunion, etc., the proper location, food, decorations and ambiance have to be met depending on the available budget. Once all of those elements are established, party planners are able to utilize contacts or build relationships with vendors to negotiate pricing and delivery of party necessities. When all of those business aspects are paid for and approved by the clients the planner is required to be on site to set-up at the day and time of the party to manage the event.