Direct Copy Mail
Some people call this junk mail, but there are people out there who will open an envelope if it's been professionally addressed and appropriately targeted to the right person. That's the thing about traditional marketing. You don't just throw out a net and pull up everything that gets into it...sharks, dolphins, jelly fish...when you're trying to catch some tuna. No, you do your research.
Sit down, who is your target audience? Are you selling toys? Market to parents and toy shops. Are you selling consulting services? Who is your ideal client? Now, sit down and write a letter to this target customer or client. What are the problems that individual has that you can solve? You might want to hire a professional writer to help you with refining your sales letter.
Research the market in your area. Send your letter to your target market. Start by sending ten letters a day. Wait a week. Call the recipients to follow up. "Hi my name is Janny Jones. I sent you information last week about my new business. Did you receive it? Do you have a moment to talk about how I can help you reach your goals?" Sometimes you'll be hung up on. Sometimes you'll get a "we're not interested right now" response, and sometimes you'll get a bite on your line.
No matter what the response is, aim to send a postcard in a month. have a deal they cannot refuse on that postcard. Now is when you add them on Linkedin or Twitterbook or whatever social networks you belong to. You can send a follow up email. At this point, they've seen your name three times. When they need your service or product, who will they think to call first?