Keep it Simple
Proposals that are successful are very easy to identify – they get business! And what’s the secret? They are simple to understand, written exclusively for the reader, usually brief, and are well laid out in a nice logical flow for the customer.
Common mistakes with business proposals are, they are either too simplistic with no supporting information, or they are too complex with too much information that is hard to get through. Finding the right balance of information is an important part of the format and a key skill for the writer.
Remember, the overriding goal of any proposal is to get a positive decision about your recommendations. That needs to be your number one focus when creating your proposal content. A simple rule of thumb is to develop your format exclusively with the customer in mind. Look at everything you include in the proposal from their perspective, not yours. If there is little or no value for the customer, don’t include it.
For most proposals, there is a very strong probability that other people will read the proposal in your absence. Structured business proposals that are well-designed and have valuable information, get passed around for others to comment on.
Keep this in mind as you design the format and create the content. You won’t have an opportunity to clarify anything when others are reading it, so write the content with that thought in mind. Everything must be clear and understandable, and ideally, everyone who reads your work will come to the same positive conclusion about its content and recommendations.