Strategy: Choose the Activities and Channels
An important consideration for the marketing planning session is the marketing strategy, or the activities and the mediums best serve the objectives.
The nature of marketing activities can include advertisements, promotions, public relations, engaging people to build relationships, and more. Each activity has its own channels. For instance, the possible channels for advertisements include newspaper ads, online banner ads, online click ads, hoardings, bulletin board ads, and more.
Selection of the activities and channels depends on considering factors such as market survey reports, experience with previous campaigns, benchmarking, studying research reports, and more to identify the best channels to tap into the targeted market.