Advantage of Mailing Questionnaires
The many advantages of administering electronic questionnaires that account for its widespread use notwithstanding, mail questionnaire or postal surveys retains advantages and relevance for some occasions.
Even with the vast reaches of the Internet, many people are still without Internet access. Even if they do have access to Internet, some remain uncomfortable with it. Many others, even those very competent with computers may find answering questions through computers stressful or discomforting. The relevance of newspapers in the age of news websites that provides instant and customized news is a good analogy. Mailing questionnaires remains the best way to reach such people.
The benefits of electronic questionnaires come with inherent security risks. Emailing questionnaires runs the risk of the sender being able to track the recipient through an email address, or by tracking the sender’s IP address. Again, the best of encryption and security safeguards notwithstanding, electronic communication always remain susceptible to interception by hackers out to rob data containing sensitive personal details or confidential information. Even without such interception, electronic mails containing questionnaires can come with deadly Trojans, virus, and other malware that can wreck havoc with the computer and network.
Finally, unsolicited electronic questionnaires can easily find their way to the junk folder, and even if it does reach the mailbox, most people simple delete it without even opening it. The same users would invariably open and pay much more attention to all postal mail received.