Direct Mail Design
The nice thing about a direct mail piece for a customer response survey is you don’t have to be as concerned with the look and wording of the piece, as you would with a direct mail advertising piece. You do, however, want to be sure the questions are well-written and will gather the type of information you are looking for.
Decide whether it’s going to be a simple postage-paid response card, something like a 4 x 6 post card size, or something like a more formal questionnaire on an 8 1/2 x 11 size paper that gets completed and is either faxed, scanned and then emailed, or returned in a postage-paid envelope.
Another alternative to the direct mail survey on paper is to have the survey completed online on your website. In this case, the direct mail piece that gets sent out will indicate the survey can be completed by hand and sent back or completed online. It would not be unheard of if the only selection to completing the survey is to do it online. This would be based more on the audience that is receiving the survey. A more technologically advanced audience are more comfortable using computers, notebooks, laptops, iPads, and smartphones so these folks would be the right audience for an online survey only.
Including incentives such as coupons and special discounts are a good strategy to help increase the response rate of your direct mail feedback program. In addition to including or noting on the direct mail piece the rewards for sending in a completed survey, including a thank-you customer appreciation coupon or discount shows good customer service and is generally well-received by customers.