Developing sales meeting with designated themes throughout the year can be an enjoyable way for managers and sales people to interact in a positive atmosphere. It also makes sense to ask salespeople for their thoughts on the types of themes they think will work. Depending on the experience levels of the sales people, they may have been exposed to themed meetings in other organizations they felt really worked well.
Themes can be created in a wide variety of ways. Some of the most common themes are sporting events. Depending on the time of the year, events such as the Super Bowl in football, March Madness in college basketball, or the World Series in baseball, all lend themselves to be used in some way as themes for sales meetings and contests. Other major events such as the Daytona 500 and the Indianapolis 500 in auto racing, the Kentucky Derby, Preakness and Belmont in horse racing, the Masters, US Open or PGA in golf, or Wimbledon and the US Open in tennis, also all lend themselves to being used.
March Madness - In the month of March, hold a March Madness contest where the winner receives a bonus commission. Let’s say you have eight sales people. Divide them into four pairs and set up the contest rules where the salesperson with the most sales at the end of each week in each pair moves on to the next round. So, at the end of week one, four sales people are eliminated, and four move on. At the end of week two, two more sales people are eliminated, and the final two compete for the bonus in week three. You could time the final week to match with the end of your month or quarter to help drive some additional business. In this case, you used the sporting theme for three sales meetings in a row to wrap-up the month or quarter.
PGA Theme - You can use the same type of thinking for the other sporting events listed. Some could be one-day events for a sales meeting, and some could be longer and carried into several sales meetings as I showed in the March Madness example. A PGA theme in golf could be something as simple as a hole-in-one meeting, meaning the salesperson who gained the highest profit for the day gets the hole-in-one and receives a specified amount of extra dollars, gift certificate, or prize.
Baseball - Baseball themes could include--win the diamond, also meaning highest commission wins something extra. They’re fun, reasonably simple to do and should create some enthusiasm.
Depending on where the meeting is held, even smaller regional events are fun to use such as marathons, beach volleyball, drag racing, fishing tournaments, major local high school tournaments, or a state fair. Each of these events will have words, phrases, slogans and visual images that can be easily integrated into a sales meeting.