2. Facebook Campaign
Whether or not you are a supporter or fan of social media, your business should take advantage of their popularity and ability to quickly spread word of mouth to the growing population of connected individuals. One of the most popular and fastest growing social networks is Facebook. Facebook has made it even easier now for businesses to create their online identities and run promotional campaigns.
The first step is to create a Facebook Page for your business. This will allow your business to have a one-stop informational page on Facebook that you can control and one your fans will be able to follow or “like."
The second step is to spread the word of your new Facebook Page and get people to “like" your page. When someone likes your page, your page grows in popularity. You also have the ability to mass message people who like your page, to be able to send them monthly messages, announcements, and discounts. Think of it as an alternative to e-mail marketing, which you would normally have to pay hundreds of dollars for. One way to get people to “like" your page is to provide an incentive such as giving out a free coupon for everyone who likes your page.
The third and most important step is follow-up. One of the biggest mistakes that most businesses make when advertising themselves on Facebook is that after a “like" campaign to get them hundreds of followers, they just leave their page there without updates. You would not leave a publicity booth about your business unattended, why should you leave your Facebook Page unattended? Make sure you check your Facebook Page regularly—at the very least, every two or three days, if not daily. Make status updates for the Facebook Page to tell your fans about how your business is doing, or comment about the local community. If you Facebook tag other projects other organizations are hosting (you can tag Facebook Events or other Facebook Pages), then those organizations are going to notice and are more likely to provide your business with publicity too!
Please continue to Page 2 for more tips on how to promote the opening of a business.