The biggest challenge in operating a parking lot cleaning business is securing parking lots for cleaning. Potential clients include malls and shopping centers, office complexes, corporate houses, schools, strip plazas, hospitals, car dealerships, grocery stores, and other businesses, agencies, or organizations with parking lots.
Unlike most businesses, a parking lot cleaning business does not require any extensive advertising campaign to generate work. The most effective method is to prepare business cards and flyers advertising the strengths of the business, and visit such premises directly, seeking an appointment with the manager in charge. The alternative ways of cold-calling and sending e-mails meets with limited success and will require a follow up visit. The key strengths listed in the flyer could be highlighting the range of services offered, the equipment used, and staff strengths.
The business will also do well with some marketing and publicity. Visibility through magnetic advertising signs on personal and work vehicles, and some advertising in trade journals rank as two good options.
The clinching factor that would secure contracts could be:
- Competitive pricing
- Creativity and flexibility in offering customized services best suited to the client, such as cleaning at night and early morning
- Superior cleaning techniques and equipment compared to competitors
- Track record of high quality work over time
Be ready to offer a free trial or a money back guarantee, especially in the initial days to secure contracts.