Google vs Facebook: Office Solutions for Social Networking
Launched at the end of June 2011, Google Plus (or Google+) offers an alternative to Facebook and other social networking sites. As the site continues to grow, input from bloggers and writers across the web continue to voice opinions and provide personal commentary.
As most social networking users can attest to, the success of a social networking site depends heavily on user adoption and participation. Popularity of a network increases rapidly when fueled by widespread acceptance of the masses. This has certainly been the case with sites like Facebook, where many users have simply created an account to avoid being "left behind."
However, a number of social networking sites currently co-exist and enjoy a unique following of participants. Many users manage profiles and personal accounts on multiple sites, each serving its own unique purpose, niche or geographical area. In business, LinkedIn is a popular site for connecting with colleagues, potential employers or prospective employees. Facebook and Twitter, used worldwide by hundreds of millions, are probably the most notable.
But unlike its predecessors, Google Plus has the potential to combine many of the same social networking needs (and more) in one place. With new ways to collaborate, manage projects and direct shared content, Google+ offers a number of features that are likely to engage a more mature, professional demographic of users. Considering Google Plus' applications for work-related use, it is interesting to note that Google+ may not rely as heavily on massive user adoption to retain a solid user base. A small business manager may only use the service to connect with 10 employees and close contacts, finding it to be much more useful and meaningful than they would a Facebook account with 400 friends.
While sites like LinkedIn cater to business professionals for their networking needs, Google+ has a number of features that companies can use for daily collaboration between departments, video conferences with staff, and project management at home or in the office.