Knowledge-Based Ideas for Writing a Letter of Inquiry
To write an eye-opening letter of inquiry, try incorporating one of these ideas based on a strong theme that conveys an aspect of your special knowledge, expertise, personality, or values.
1. Tout the business's successes and express your strong desire to be part of the winning team. If the business is a public company, read their annual and quarterly reports or look at their balanced scorecards and then quote from them on why you are impressed with the company and convey why you want to work for them. But don't just regurgitate facts from the executive summary, dig deeper into how the business got from point A to point B.
2. Empathize with the business's challenges and tell them how your talents can help. With success there always comes challenges and risks. Turning to the annual report is also a good source for learning about the business's challenges from its competition and sluggish economy. Here is your opportunity to show the firm that you understand these challenges and can help them navigate the choppy waters. For instance, in your letter mention how the great recession has shied away consumers and that companies are going need an incredible sales force to bring them back. Sell them on your abilities to find and work with demanding clients.
3. Offer free opinions and suggestions about their products and services. Relate your own experiences in using their products or tap into family and friends and get them to share their thoughts. Hopefully, the business will take notice of your perceptiveness and connections. Just remember to add details to show that you have thoroughly reviewed the product or service. Businesses love feedback from their customers and will appreciate your insights.
4. Impress them with your social media skills. Become a fan of the company and closely follow them on (Facebook, Twitter, MySpace, Linkedin, etc) for a few months. Engage in the website and then, in your letter, mention how you have been following them and comment on your observations.