Sales and marketing requires a very specific mindset and a range of vital personality traits. The famous sales guru Zig Ziglar once said, ''I've seen women give birth to boys, I've seen women give birth to girls, but never have I seen a woman give birth to a salesman.'' Many firmly agree with this and make it clear on the first day of orientation that ''great salesmen are made, not born.'' While it is true that you could perhaps train anyone to read out a sales pitch, it is not possible for that salesperson to be happy, or even content, without a few key traits. Examples of marketable skills for a sales and marketing career path include, above and beyond all things, the love of talk.
Many extremely intelligent people I have worked with produce competent demonstrations, have strong rebuttals, but do not provide enough passion or even inflection to get the customer excited. It's as Zig Ziglar said, “People don't buy for logical reasons. They buy for emotional reasons." In fact, this is one of those fields where no amount of education or qualifications will properly avail you if you do not posses, or fail to develop, the necessary soft skills. If you feel you have these personality traits, but don't consider sales and marketing ''professional'' enough for you, take heart, these same traits make outstanding lawyers. Lawyers must also be persuasive, charismatic and possess a certain moral flexibility.
If the sound of your own voice drives you to joys that few of your peers understand, you will be successful in either role. However, the ability to listen is also important. If you are a talkative, gregarious type that will cut off anyone who offers any resistance, then neither sales nor the legal profession are career paths for you. Very few clients will put up with having their concerns brushed off, and any attorney will need to submit to all sustained objections during a trial without letting them impact his case. If you can listen to your prospects concerns, and let them finish without interrupting with some lame expression like ''yes, but,'' then you will be more successful.