Success in graphic design depends more on skills and technical competency than formal educational qualifications. Entry-level designers work under established hands, and usually require one to three years to establish themselves.
Graphic designers work in advertising, marketing, website development, product development, architecture, and interior design fields, and find employment in large corporations, government agencies, and non-profit organizations. Most of them however work in specialized advertising and design firms, or as freelancers. Most of those employed take up part time freelance assignments as well.
Graphics designers remain in demand, holding about 286,100 jobs in 2008, and demand expected to grow by 13 percent through to 2018. Those working in traditional print design will witness tough competition, but those specializing in website design and animation will have access to good opportunities and enjoy maximum growth potential.
The major employers of the future would be:
- Advertising firms -- as firms seek to attract customers by promoting their innovative products through various means in the face of competition.
- Computer design firms -- as interactive web sites, mobile phones, and other technology become commonplace.
- Internet ad design firms -- as the popularity of online advertisements and promotions increase manifold.
Graphic designers who combine their designing skills and talent with knowledge of liberal arts and business strategy stand a better chance of responding to commercial requirements, and in a world increasingly driven by results, have a greater chance of success.